Touched by three oceans and connected by grand waterways, Canada and water are emotionally and geographically inseparable. When it’s frozen, we skate on it. When it’s warm enough — and sometimes even when it isn’t — we swim in it. Each year, nearly three million Canadians take swimming lessons and millions more swim in pools, lakes and oceans. You don’t start swimming to win a gold medal. You learn to swim because you’re Canadian.
The Trials is an event used to qualify athletes for the Olympic and Paralympic Games. In the past, a souvenir program booklet was created for the Trials but Swimming Canada wanted to simplify the design this year. Keeping with the new brand guidelines, a compact pocket brochure was designed with all the necessary information along with a full program meet schedule.
- Graphic Design
- Marketing Collateral