Touched by three oceans and connected by grand waterways, Canada and water are emotionally and geographically inseparable. When it’s frozen, we skate on it. When it’s warm enough — and sometimes even when it isn’t — we swim in it. Each year, nearly three million Canadians take swimming lessons and millions more swim in pools, lakes and oceans. You don’t start swimming to win a gold medal. You learn to swim because you’re Canadian.
Twofold Creative was asked to shoot Swimming Canada’s newly designed apparel. Keeping with a simple and fluid look, the t-shirts were photographed in a natural way on a white background.