Touched by three oceans and connected by grand waterways, Canada and water are emotionally and geographically inseparable. When it’s frozen, we skate on it. When it’s warm enough — and sometimes even when it isn’t — we swim in it. Each year, nearly three million Canadians take swimming lessons and millions more swim in pools, lakes and oceans. You don’t start swimming to win a gold medal. You learn to swim because you’re Canadian.
Twofold Creative was asked to design three booklets for Swimming Canada’s High Performance Centres. Keeping with the new brand guidelines, the booklets were styled with a simple yet bold look. Strong imagery is seen throughout to showcase the athletes and highlight each High Performance Centre.
- Graphic Design
- Marketing Collateral