Touched by three oceans and connected by grand waterways, Canada and water are emotionally and geographically inseparable. When it’s frozen, we skate on it. When it’s warm enough — and sometimes even when it isn’t — we swim in it. Each year, nearly three million Canadians take swimming lessons and millions more swim in pools, lakes and oceans. You don’t start swimming to win a gold medal. You learn to swim because you’re Canadian.

Twofold Creative was asked to design the English and French Appropriate Athlete Development and Athlete Development Matrix. The use of custom illustrations and charts is seen throughout in order to showcase the information in an appealing way. The project required lots of attention to detail in order to assure that the information was accurate and consistent. The result is a timeless 78 page publication that can be enjoyed to look at in print or online.