Touched by three oceans and connected by grand waterways, Canada and water are emotionally and geographically inseparable. When it’s frozen, we skate on it. When it’s warm enough — and sometimes even when it isn’t — we swim in it. Each year, nearly three million Canadians take swimming lessons and millions more swim in pools, lakes and oceans. You don’t start swimming to win a gold medal. You learn to swim because you’re Canadian.

Design and layout for the English and French annual reports (from 2015 to now). Keeping with Swimming Canada’s branding guidelines, the annual reports were styled with a timeless look. The use of custom illustrations and charts is seen throughout in order to showcase the information in an appealing way. Strong imagery is seen throughout the annual reports in order to highlight the athletes. The project required lots of attention to detail in order to assure that the information was accurate.